Supporting businesses new to TV advertising.
Advertising on TV costs less than it ever has…Leading more businesses to harness the power of TV than ever before!
Yet, to receive full value from your campaign…It’s important to know which planning factors impact on TV advertising costs.
And the precise targeting capabilities…That enable businesses of any size to reach specific audiences cost-efficiently.
Need an affordable TV advertising production?...Businesses developing their own TV creative have never had it so good.
Understanding the costs of advertising on TV.
Calculating the costs of TV advertising
The costs of advertising on TV are influenced by various factors. These include the TV channels and programming your campaign will run on, audience viewing figures, times of day, month of airing, and the target audience you’re seeking to reach.
Training the lens on production costs
As TV airtime costs have decreased, so to have production fees. The explosion in technological accessibility has fostered new and affordable approaches to producing a TV advert, yet depending on your creative brief, rates will vary.
The costs of going regional
Not every business will want to launch a nationwide TV campaign, with many seeking to initially test the waters or promote offerings of relevance to specific geographical locations. If this is you, then several factors may influence the costs of advertising on TV.
If advertising on TV is of interest to you and your business, then we know that TV advertising costs will be at the forefront of your considerations. The good news is that the cost of planning your TV campaign has never been so affordable, with TV rates now 30% less expensive than they were a decade ago.
However, subject to your campaign objectives, TV costs will vary depending on the channels, regions, times of day, seasonality and creative concept central to your strategy. We’re here to clarify these variances, so that you’re left with the clearest picture of what's involved in calculating the costs of an effective TV campaign.
If advertising on TV is a serious ambition for your business, then why not contact our planning and buying team today? We'll put together a targeted, cost-effective TV advertising proposal based on your specific objectives. Simple call us on 0800 088 6789, or send us a message.