Deterred by the costs of advertising on TV?
Advertising on TV costs less than it ever has…
Leading more businesses to harness the power of TV than ever before!
Yet, to receive full value from your campaign…
It’s important to know which planning factors impact on TV advertising costs.
And the precise targeting capabilities…
That enable businesses of any size to reach specific audiences cost-efficiently.
Need an affordable TV advertising production?...
Businesses developing their own TV creative have never had it so good.
We're here to surprise you.
Calculating the costs of TV advertising
The costs of advertising on TV are influenced by various factors. These include the TV channels and programming your campaign will run on, audience viewing figures, times of day, month of airing, and the target audience you’re seeking to reach.
Training the lens on production costs
As TV airtime costs have decreased, so to have production fees. The explosion in technological accessibility has fostered new and affordable approaches to producing a TV advert, yet depending on your creative brief, rates will vary.
The costs of going regional
Not every business will want to launch a nationwide TV campaign, with many seeking to initially test the waters or promote offerings of relevance to specific geographical locations. If this is you, then several factors may influence the costs of advertising on TV.
You’re ambitious and ready to take your business forward. TV is the next step. However, we understand that TV advertising costs will be at the forefront of your considerations. That’s why we created this website. We’re here to dismantle misconceptions. To educate business owners, entrepreneurs and marketing managers on the reality: the costs of advertising on TV have never represented such good value for money.
TV is the only marketing channel where deflation is forecast for 2017, with one view of a TV ad now costing the advertiser just half a penny on average. What’s more, the targeting and optimisation tools available to TV planning agencies now make budgets go further. Advertisers can plan their campaign with unprecedented flexibility, taking advantage of new opportunities and performance insights to generate a better, clearer ROI.